Our Process

Understanding the goals and objectives are critical to this step and so we will interview you to fully understand your business, and what your expectations are for the website. We’ll talk through your competitive advantages and look at what makes you excellent at what you do. Once we get your ‘story’, we’ll go to work planning and designing a website that reflects your business

During the planning phase, we look closely at how information flows on the website, the overall experience, navigation and look and feel of the site in general. Here we will be researching things like gaps in photos, opportunities for more content, backlinks and generally the best way to present information.

Visitors decide within 30 seconds or less whether they are going to stay on the site to learn more. That’s why an engaging, clearly organized website is our goal. You’ll have the choice of 3 designs, all created with your business in mind.

At this point, all testing has been completed by our team, on all platforms and all devices and now it’s time for your final review. This exciting phase is critical, so we ask that you take your time and review the site for any final revisions, and that you and your team test the site performance on all platforms and all devices.

Your site is ready to launch and go live! Now the fun begins as we ‘introduce’ your new site to ALL the search engines and create a “Google Business Profile”® giving your site more visibility and creating a seamless way for prospects to find you. Google Business Profile is the official channel for info and updates.

Like the Discovery phase for website design and development, we want to understand your current marketing and where the gaps are. Don’t have an internet marketing or social media marketing strategy or campaigns, currently, we can help. Launching a new product or service and need a marketing strategy and plan, we can help. This is where it all begins, with discussion and discovery.

Developing an action plan that works for your budget is where our expertise can help you stay on budget. We’re experienced with what works, what doesn’t and why and our recommendations are practical and always presented in phases. We believe that plans are dynamic and should be flexible so that we can adjust to changing circumstances. We’ll build a solid action plan and present it to you for approval before we launch.

Launching a social media campaign, creating video content for your website or preparing print collateral, consistency matters. We will ensure that your brand is consistently represented and that the message is clear, concise and features a call to action. Campaigns are intended to drive traffic and customers to your business, let us help you design and build marketing services that meet your goals.

Design, content and the plan all come together in this phase as we set the marketing activities into action. Ready for release means the marketing activity is ready to go live, or the video is ready to be released and now we watch, track and analyze the results. Working together we will adjust as needed and watch as we continue to help you reach your goals.